This week on HCD’s MindSet, Kathryn and Michelle had on the wonderful and accomplished Arthur Kover Ph.D. He shed light on both his academic and industry experiences as a sociologist and a marketing and advertising researcher. 

The value of sociology is interwoven throughout the conversation, as these three chat about how creatives can transform an individual’s perspective on a topic to explore how to get through consumers’ new “body armor.” If you are interested in understanding how researchers must deal with the changes in not only technology but also evolving lifestyles, this episode is for you!

#communities #technology #sociology #ads

Meet our guest!

Arthur Kover has spent his working life trying to figure out how people become human and sociable, giving and cruel.  He earned a PhD in sociology from Yale.  About 20 years of his working life were spent in the advertising business. He was a managing director at Cunningham & Walsh, Inc., moving from advertising research to management. Later in life, he was a professor of marketing at Fordham University. While there, he served as a department head and edited the Journal of Advertising Research. He was also president of the Market Research Council in New York. On retirement, he was appointed a Management Fellow at the Yale School of Management. He continues his search to understand the social meaning of peoplehood. In 2022, he published a book of short personal essays, Collage. The book contains many insights, some jokes, and a number of searching questions. He most recently co-authored an academic book (with Moskowitz and Papajorgji) Applying Mind Genomics to Social Sciences, (IGI Global, 2022). All of this looks quite serious. It is. But I think I am more human than this bio indicates. See if you agree.

Extra Information:

Tesserae: A Life in Small Pieces: https://www.amazon.com/Tesserae-Pieces-Arthur-J-Kover/dp/1735484601 

Collage: Short Essays about a Complex Life: https://www.amazon.com/Collage-Short-Essays-about-Complex-ebook/dp/B0B5B12RY6?ref_=ast_author_dp

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